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Internet Sales Training for the Automotive Industry
Stone Meta Automotive Sales Training Solution offers dealers a complete system to improve dealership results by helping dealers prioritize areas of opportunity, assess their current state in those designated areas, introduce and implement proven best practices for better results and create a dealership specific Action Plan that details specific realistic tasks and assignments for completion by dealership team members.
9 Steps to Internet Sales Results
Stone Meta trainers focus on a comprehensive approach so the results are immediate and long lasting. We integrate our training and processes as a complement your sales operations so it motivates your team to own and support the Internet and BDC Operation.
- Vision and Goals
- Strategy and level of commitment
- Structure of your operation and how normal retail and internet sales compliment each other
- Lead Handling Process based on proven best practices
- Tactics that drive greater responses, appointments and sales
- Marketing Plan for generating exceptional prospects with websites, search engines, 3rd party sites, Video, Social Networking and other unique techniques with a focus on ROI to include specifics around EBAY and how to best utilize them
- Tools and Technology selection, management and process and tactics integration to include CRM Tools as well as SEO processes.
- Strategy and level of commitment
- Metrics to measure every aspect of the operation, daily, monthly and yearly to drive performance at the peak
We teach you and your team the essentials to developing and maintaining a successful Internet operation.
- Department structure - Designing the right organization setup, job descriptions, compensation plans, recruitment ads, hiring tactics, etc.
- Online marketing - Dealership websites, SEO and SEM, selecting and managing 3rd party lead providers and online classified providers, eBay techniques and database marketing
- Lead handling process - Our time tested "Two Week Press" will be the platform for connecting with more prospects, setting appointments and making the sale
- Lead handling tactics - We provide all the email templates and call scripts for every possible situation, when and how to price, short and long term follow-up strategies
- Tools and technology - Our expertise in selecting the right tools and technology and integrating our lead handling process and tactics is essential in your success. We work with every provider and can assist you in making the right decision within your budget.
- Reports - Our Monthly Internet Performance Summaries provide your team with the decision making tools needed to select the best possible lead sources and to measure the performance of each team member. Run your Internet department with a focus on your return on investment
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